Welcome to May!
May is the month of joy, happiness, love, and renewal. May can also be a wonderful month for marketing! This month is chock full of different international and national holidays all worth building a marketing and advertising campaign for!
Trying to create interest can be difficult during different times of the year. May is traditionally a slow month for advertising opportunities. However, there are still a lot of things you can do to help your business get the extra attention it deserves in May!
Here are some of the best ways to stir the proverbial marketing pot in May.
Celebrations All Month
May has a lot of awareness and observation-based holidays. May Brings awareness to certain groups throughout the month and can be a great way for your business to show support.
There are basically a few month-long observations in May…
Jewish, Haitian, Asian, and Pacific Island heritage month remembers and recognizes the heritage of these groups. Showing support for these communities can be a perfect way to show that your business supports diversity in your community. Posting on your website and social media about these groups or highlighting employees from these groups can be an excellent way to show your continuing heritage support.
Small Business Month is also celebrated in May. It is a special tribute to celebrate small businesses, their courage, community efforts, and hard work for an entire month! Advertise and celebrate the fact that small businesses are the backbone of the United States. According to a 2020 study by the U.S. Small Business Administration (S.B.A.), there are 31.7 million small businesses in the United States.
If you are a small business, celebrate your own journey or try supporting other small businesses by creating a discount code that they can use on your products! Try featuring other small businesses that you work with on your social media and encourage them to do the same for you.
There are so many Weekly Celebrations in May
National Work at Home Moms week is from May 14th-20th.
Moms have one of the hardest jobs, in addition to raising children, most moms must take on full or part time jobs to make ends meet. Being able to hold a job and be a mom is certainly worth celebrating! A great way to promote this week is to feature those working moms within your company. Posting pictures (with their permission of course) and their stories on social media or on your company’s website is a great way to celebrate moms that are working hard for their families.
In May there is national pet week, from May 7th-13th.
Perhaps your business has a dog that frequents the office, don’t forget to make him a star on all social media platforms during this week. Maybe create a flyer or mailer that has a “Man’s best friend” coupon during that week. People love animals, and more importantly people love showing off their pets. Posting on social media photos of your employees with their pets and encouraging followers to post theirs on the page can be a great way to bring attention to your business during Pet Week.
Don’t forget the most Important Day of May
The most recognizable day is, of course, Mother’s Day on May 14th.
Mother’s Day celebrates and brings attention to all the mothers around the world that work hard to take care of their families. Many companies will run promotions for Mother’s Day offering discounts or other offers. You could also take the opportunity to shout out to all the mothers (young and old) within your community who have done amazing things for others. It can be a great way to show support and bring attention to your company.
Best Ways to Market
There are so many ways to Market. It may take a little trial and effort to find what works best for your business. Here are our suggestions for the best ways to advertise.
There are many options for getting your company out there throughout the month, a good option is always your website. Websites are crucial to any size business, from the very small mom and pop shops to big corporations! If you don’t have a website for your business, or your website is not easy to navigate or looks dated, Johnson Printing has trained specialists to create a site that looks great and is effective in growing your business.
Once your site is looking great and is very easy to navigate, we suggest making blog posts, (like this one) create site wide promotions, or simply post photos or ads about events on your website. Doing this can be a simple and effective way to get the word out about a cause you are supporting as well. Your website should be the primary way people get information about your company, so make sure you are regularly posting about different events, promotions, or holidays on the site.
In conjunction with your website, the next place people will go for information is your social media. Posting on Facebook and Instagram are, in our experience, the two best platforms to send out quick information or smaller posts that are not on your website. It is the perfect way to feature your company mothers on Mother’s Day, or to call attention to a small business in your community. It also allows people to comment, repost and share things they find, allowing your company to reach more people than those that simply follow you.
Advertisements are not, and should not, be limited to on-line only. Other forms of advertising should include brochures, flyers, mailers, newspaper or magazine ads, commercials, yard signs, posters, and other forms of traditional advertising. However, your website and social media should always support these forms of advertising. For example, if you decide to do a mailer, make sure you follow that up with an e-blast and social media at the same time. This will be your best bet to reach the largest audience you possibly can.
If this all makes you feel overwhelmed, don’t stress about it, Johnson Printing is here for you! We have a talented staff ready to help you overcome any challenge when it comes to traditional printing or on-line Marketing. Just reach out to us to learn how we can help your company grow!