Hello June! The sun is out, and the mercury is rising.
Florida Summer is upon us.
There is a relaxed excitement in the air as your customers prepare for summer vacations, and brief retreats away from the Florida summer heat.
So, how can your business ride the wave of summer slowdowns and come out on-top?
When the sun is blaring, people usually take refuge in their cool air-conditioned homes. And what do they do there…. Surf the web of course!
Having an online presence, regardless of the industry, is an absolute necessity during the dog days of summer and really any time of the year, for your business to be successful. Believe it or not, some businesses still don’t realize that most of their customers will visit a website before making a purchase. And in the heat of June, even more customers will be staying cool and surfing the web looking for great summer deals.
Having a strong online presence, particularly a website, can make summertime a perfect time to generate more revenue. Johnson Printing has helped many companies of varying sizes create their own digital presence. In a lot of cases, companies and their owners are hesitant to go online because they feel they are not tech-savvy enough and don't understand how to manage a website. Or they feel it is unnecessary because they have enough business just by word of mouth. Other times, companies are concerned about the price.
Well, in this blog we are going to explain why websites are not a luxury but a necessity in today’s businesses. Johnson Printing can work with you and your company to find the best, most affordable way to get you connected to everything web!
We know there’s a solution out there that will work for you and if you still need convincing, here are the top reasons why it’s important for your business to have a website:
The absolute first reason why you should have a website is to increase credibility. Most likely, there are lots of companies that offer similar services or products as yours. The best way you can stand out from the crowd is by having a website that looks great, is easy to navigate and clearly communicates quality information to your consumers.
If people do not find you online, some may question your legitimacy as a business. Having a website is the perfect opportunity to give people the comfort they need to know that you’re a real, genuine business.
Introducing and highlighting your brand to your potential customers is one of the most important things that you can do on your site. People viewing your site must clearly understand who you are, what you represent and what you stand for. By creating an overview of your company, telling your history, and showing your products in depth, you will increase the chances of your customers understanding and trusting what you are selling.
If you do not have a website, providing information valuable to your customers can be incredibly challenging, if not impossible to do. Without a site people can't easily find quality and reliable information on your business. And that can hurt your bottom line especially in the dog days of summer when business is traditionally slower!
The most beneficial reason to have a website is to increase your chances of getting on-line leads.
Now that you have worked with a professional and have created a site that is both attractive and easy to navigate, people will now be able to find out about your company on-line. They will become interested in your product or service and want to know more. Your website should have a way for customers to contact you, i.e., a “contact us” tab containing a form to fill out. Email leads for your website will give you the opportunity to increase your sales. If you factor in the cost of websites with the business you acquire from the leads, the cost will be offset by the new business, expediently.
Organic Traffic and Optimization
Here at Johnson Printing we know that one of the most important parts of developing a website is SEO-optimized. As part of that process your site should have been submitted to Google and you will now show up in Google search results. So, when people are searching for a product or service, it is likely your website will show up in the results. This gives you the opportunity to dramatically increase your customer base organically.
Saving You Time + Customer Service
Some companies may get calls from customers asking about location and hours of operation. Your staff can become overwhelmed with calls like these and it may even distract them from focusing on the most important parts of your business. A website will have this information and more so that customers can retrieve the information they need instantly, reduce incoming calls, and increase staff productivity. Customers can find all types of useful information on the site without needing to call, which ultimately provides a better customer service experience.
Updates, Sales and Announcements
Websites are always viewable at all times of day and night, so it's perfect for posting updates, announcements, and sales to your customers. It's the optimal way to keep your customers abreast on what’s happening in your company. Blogging is also a great way to keep your customers educated on all aspects of your business.
Digital marketing is the best way to increase leads and grow your business. When developing a digital marketing plan, you will always want to drive traffic to your website. To do this effectively, your website must be easy to navigate so customers can find what they are looking for without becoming frustrated. Johnson Printing has trained professionals that know exactly what works and can advise you on what is the best way to present your product.
I hope we have convinced you that websites have become an essential need in business today. We strongly recommend creating one or updating your current site, and remember we are always here to help you in your business journey.